Partners with UAE distributor RAMY Automotive
SONAX, the global leader in car care solutions, has recorded consistent double-digit growth across the GCC and wider Middle East region, averaging between 10% and 20% over the past five years.
This sustained expansion underscores the company’s strong foothold in the region and its position as the number one premium car care brand, reinforced by a 35-year partnership with its UAE distributor, RAMY Automotive.
Building on this success, SONAX will showcase its next-generation innovations at Automechanika Dubai 2025, where it will unveil two new additions to its Ceramic Coating line, CC Glass and CC Rim. These latest formulations highlight SONAX’s continuous investment in innovation, performance, and product excellence.
“Our continued double-digit growth underscores the strong trust and loyalty that SONAX has built among car enthusiasts and professionals across the UAE,” stated Edwin Berberi, Senior Business Development Manager SONAX, GmbH. “At RAMY Automotive, we are committed to further expanding our footprint while upholding the highest standards of quality and customer satisfaction across the region,” he added.
Premium quality
Founded in 1950 in Neuburg, Germany, SONAX has built its reputation on premium quality, continuous research, and technical advancement. Its comprehensive portfolio spans car, motorcycle, bicycle, and industrial care, from manual detailing to automated washing, offering both private and professional users’ products that meet the highest global standards.
The GCC is one of the fastest-growing markets for high-end vehicle maintenance, driven by discerning customers who own luxury cars and demand superior quality care. As such, SONAX has continued to attract both individual car enthusiasts and commercial clients seeking long-lasting protection and professional-grade efficiency.
With a strong partner network across the GCC and Middle East, SONAX is uniquely positioned to serve regional and international customers.
