As Dubai gears up for the festive season, Zed, the city’s homegrown ride-hailing platform, is inviting residents and visitors to travel with purpose through its month-long community initiative, ‘United in the Journey’.
Running monthlong from 2nd December 2025 to 2nd January 2026, the campaign transforms 54 Zed cabs into moving artworks, each wrapped in illustrations created by People of Determination from Rashid Centre for People of Determination and Senses Residential and Day Care for Special Needs.
Throughout the campaign period, a portion of all earnings generated from the 54 art-wrapped cabs will be donated to NGO initiatives supporting People of Determination, children, and healthcare-focused philanthropic causes.
Platform for dignity
By partnering with Rashid Centre for People of Determination and Senses, the initiative celebrates creative talent and reinforces the role of mobility as a platform for dignity, inclusion, and positive social impact.
Each cab features hand-drawn, collaborative artwork created by artists from both partner organisations, expressing themes of unity, movement, belonging, and hope.
The initiative also reflects the idea that small, everyday choices can create meaningful change. By choosing Zed during the festive period, riders are not only commuting but also actively supporting the creative voices of People of Determination, reinforcing Zed’s belief in a more personal, inclusive, and community-connected mobility experience.
