The Visit Qatar brand will feature well beyond any single Grand Prix
The partnership strengthens Qatar’s connection to the global Formula 1 community and introduces millions of fans to the country’s distinctive hospitality, rich culture and contemporary spirit.
As the team competes around the world, the Visit Qatar brand will feature well beyond any single Grand Prix, strengthening the nation’s visibility among international audiences and inspiring fans to experience Qatar first-hand.
Throughout the 2026 season, the collaboration will deliver a series of fan-focused initiatives, from immersive paddock activations and hospitality experiences inspired by Qatari traditions to curated digital touchpoints that bring the essence of Qatar to Formula 1 fans worldwide.
Collaboration
“Formula 1 is one of the world’s most influential global platforms, and this collaboration allows us to showcase Qatar’s culture, hospitality, and progressive development to millions of fans worldwide,” explained Saad Bin Ali Al Kharji, Chairman, Qatar Tourism and Board of Directors, Visit Qatar.
“Partnering with the future Audi F1 Team opens the door to new and diverse audiences, introducing millions of fans to Qatar’s dynamic tourism offering. Formula 1’s global reach allows us to showcase our culture, hospitality and family-friendly experiences in a way that resonates across generations,” commented Eng. Abdulaziz Ali Al-Mawlawi, CEO, Visit Qatar.
The partnership with the future Audi F1 Team builds on this momentum by creating new pathways to showcase the country’s distinctive tourism offering to audiences around the world, a press statement concluded.
