This development marks a milestone for human-vehicle interaction
In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.
BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle, according to a press communique.
Intelligent personal assistant
For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics. The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and ac cess a wide range of other content.
“With the addition of Amazon’s Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users,” asserted Stephan Durach, BMW Group Senior Vice President Development, Digital Services, Infotainment, Connected Company.
“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience,” noted Daniel Rausch, Vice President, Alexa and Echo.
