The showroom enters a new chapter in personalisation and craftsmanship
Gargash Enterprises recently unveiled its redesigned Mercedes-Benz Deira showroom, marking a significant milestone for one of Dubai’s most established automotive destinations. The showroom welcomed stakeholders, long-time customers, collectors, families and brand enthusiasts, offering an experience rooted in heritage, while reflecting a future-focused retail environment.
The showroom has stood as a trusted landmark for generations of customers, originally opening its doors to the public in 1968. This transformation represents a strategic step forward for a location that has served as both a cultural heartbeat and a thriving commercial hub for UAE customers for generations, preserving and elevating its remarkable legacy.
The redesigned showroom showcases the latest Mercedes-Benz MAR20X retail concept, introducing a refined and immersive experience to enhance the customer journey from first interaction through to ownership. The space has been curated to feel distinctly modern while retaining the warmth and familiarity that has defined the Deira showroom for decades.
Customization
The showroom introduces the region’s first MANUFAKTUR Lounge, a dedicated area that allows customers to explore the highest degree of customisation through a selection of materials, colours and finishes that go beyond standard options, creating a bespoke brand experience.
MANUFAKTUR represents Mercedes-Benz’s pinnacle customisation programme. It transforms the driving experience through exclusive exterior upgrades and luxurious interior detailing, all handcrafted to perfectly capture each owner’s individual taste and elegance.
Clear roadmap
“Alongside the introduction of the region’s first MANUFAKTUR Lounge, the next two years are defined by our most significant product launch plan in history. This gives us a clear roadmap and a strong foundation to continue shaping the region’s future of mobility, together with our longstanding partner, Gargash Enterprises,” asserted Michael Stroband, President & CEO, Mercedes-Benz Cars Middle East and Global Head of Mercedes-Benz General Distributors.
“The newly renovated Deira showroom brings a modern world-class Mercedes-Benz experience once again, in the very location where Gargash has been serving Dubai’s growing community since 1968. So many of our customers’ Mercedes stories first began at this very location”, stated Shehab Gargash, Managing Director & Group CEO, Gargash Group.
