Agentic commerce marks a new phase in digital shopping
Inception, a G42 company, recently announced a strategic partnership with Visa, a global leader in digital payments, to accelerate the adoption of agentic commerce across Central and Eastern Europe, Middle East, and Africa (CEMEA).
Through this collaboration, Inception will integrate Visa Intelligent Commerce into novel agentic commerce solutions enabling secure, autonomous commerce and AI‑driven payment capabilities for merchants, issuers, marketplaces, and ecosystem partners across the region.
Inception and Visa will also collaborate to co‑develop agent‑based commerce capabilities that combine Inception’s advanced AI stack with Visa’s trusted payments infrastructure, and jointly support pilot programs, client demonstrations, and ecosystem‑readiness efforts to help organizations explore and adopt agent‑driven shopping and transaction experiences.
Agentic commerce marks a new phase in digital shopping, where AI agents can independently discover, compare, purchase, and manage transactions for consumers and businesses. As these autonomous experiences grow, they rely on a secure and trusted framework to ensure every interaction is authenticated and protected.
Capabilities
Together, these capabilities will strengthen Inception’s work in building industry‑focused AI products that enhance procurement, workflow automation, insights, and enterprise operations, now expanded to support secure agent‑driven commerce.
“By integrating Visa Intelligent Commerce into innovative agentic commerce solutions, we will equip merchants, issuers, and digital platforms with the right tools to unlock intelligent, frictionless commerce at scale,” observed Ashish Koshy, CEO, Inception.
“By working together, we are enabling organizations across the region to test, learn, and roll out secure agent‑driven shopping and payment experiences that are built on Visa’s trusted network,” noted Godfrey Sullivan, Head of Product and Solutions, CEMEA, Visa.
