An imaginative and transformational 21,500sqft Immersive Technology hub in the heart of Dubai
NMK Electronics, a Midwich Group company, recently officially launched NMK Beyond, a groundbreaking 21,500sqft technology experience hub in Al Quoz, Dubai.
Designed to redefine how people discover and interact with modern technology, NMK Beyond offers a fully immersive, real-world environment where visitors can see, hear, and experience innovation in action, far beyond the limitations of screens, catalogues, or traditional product displays.
Future innovators
Created for professionals, creators, and future innovators alike, NMK Beyond brings together the latest in audio, video, lighting, control, infrastructure and collaboration technologies within dynamic spaces that mirror real workplaces, studios, classrooms, and entertainment venues.
“NMK Beyond reflects how technology is fundamentally changing the way people work, learn, and collaborate. As the UAE continues to invest in connected, experience-led environments, this venue provides the industry with a practical space to explore, test, and understand those technologies in real-world settings,” explained Stephen Fenby, Managing Director, the Midwich Group.
A first-of-its-kind technology playground
Inside NMK Beyond, visitors can explore:
- Immersive audio and visual environments
- A Dolby Atmos-enabled recording and listening studio
- Fully equipped AI powered meeting, training, and collaboration rooms
- Content creation zones designed for modern production workflows
- Realistic, working setups that demonstrate how technology behaves in actual installations
“We created a space for non-technical people, where technology works quietly in the background and feels completely natural, allowing people to experience it and understand its value through interaction,” stated Alex Kemanes, Regional Managing Director, Midwich Group.
Shaping the region’s future talent
NMK Beyond is also a major hub for upskilling the region’s technology workforce. In 2025, the centre welcomed over 6,000 visitors, with more than 4,000 industry professionals participating in hands-on training, certifications, and interactive demonstrations.
Students and emerging professionals regularly use the space to explore how technology is applied in real production and enterprise environments, helping shape the next generation of AV and technology specialists.
The hub has already hosted global industry experts, including Greg Price, live sound engineer for Metallica among others, and features technologies used by world-renowned performers such as Coldplay, showcasing how the same tools used on global stages are also transforming workplaces, classrooms, and creative industries.
40+ years of legacy
Founded nearly four decades ago, NMK Electronics, part of the Midwich Group, supplies professional technology solutions across the Middle East. With the launch of NMK Beyond, the company reinforces its commitment to the region by offering a space where innovation can be explored, tested, validated, and understood before being deployed into real-world projects, a press statement concluded.
