The joint venture will be based out of Milan and Dubai
The agreement provides worldwide exclusivity for the development of Armani Hotels & Resorts, complementing existing projects that underline the Group’s established presence in the hospitality sector.
The joint venture will be based out of Milan and Dubai, reflecting the creative, strategic, and operational centers of the partnership and reinforcing the global scope and long-term ambition of the collaboration.
Significant expansion
The initiative represents a significant expansion of a long-standing relationship that began with the opening of the Armani Hotel Dubai and stands as one of the most ambitious design-led hospitality collaborations announced globally in recent years.
The collaboration builds on the continued success of the Armani Hotel Dubai, located in the Burj Khalifa, followed by the Armani Hotel in Milan, located in Via Manzoni, and widely acknowledged for its influence on contemporary luxury hospitality.
The joint venture is for a contractual term of 20 years, plus a 10-year renewal period. It will follow a highly selective development strategy, focusing on hotels that meet the most demanding criteria for location, design quality, and luxury hospitality services.
Long-term partnerships
“Ultimately, the consolidation of our established collaboration with Mohamed Alabbar is part of long-term partnerships that have always characterized our company and the ‘Armani’ business model, such as the ones with Luxottica and L’Oréal, all of them great partners with a multi-decade perspective,” assured Giuseppe Marsocci, Chief Executive Officer, Armani Group.
“What makes this partnership so powerful is the alignment of values: an uncompromising pursuit of quality, a deep respect for guests, and a belief that true luxury lies in how people feel. Through Symphony Global, we are proud to support the global expansion of the Armani hospitality vision with a long-term, exclusive commitment,” affirmed Alabbar.
