Bid to boost well-being across its communities
Wasl, one of Dubai’s largest real estate developers, has announced a strategic partnership with WHOOP, the human performance and health span company, to reinforce its long-established commitment to fostering well-being across its communities and workplaces.
The collaboration introduces a wellness initiative that leverages screen-free, wearable fitness-tracking technology to support healthier lifestyles and promote data-informed engagement across the Wasl ecosystem.
Through the partnership, WHOOP will be introduced across Wasl’s wider community, including employees, customers, and key partners, as part of the company’s ongoing investment in health.
Physiological monitoring
The wearable delivers round-the-clock physiological monitoring, including 24/7 heart rate and heart rate variability (HRV) insights, enabling members to understand their patterns and make decisions that elevate performance and encourage sustained behavioural improvement.
As part of Wasl’s commitment to this partnership, WHOOP devices were also offered to buyers during the freehold sales launch of Ashwood Estates at Jumeirah Golf Estates, a community recognised for its greenery and active-led lifestyle.
The wider rollout of WHOOP will be led by Wasl Fit, Wasl’s fitness initiative that drives community engagement through events, sports activations, and year-round programming, according to a press statement.
Healthy communities
“At Wasl, we recognise that building healthy, thriving communities is core to our mission. This partnership with WHOOP strengthens that commitment by giving our people and customers access to tools that support better daily choices,” affirmed Salem Al Nuaimi, Director of Asset Management Services and Solutions at Wasl Group.
“Together, we’re excited to empower people across Dubai to take control of their health through meaningful insights and proactive habits,” concluded Todd Stiefler, VP, Enterprise, WHOOP.
