The Grey store is located at the Place Vendôme Mall in Doha-Qatar
New Balance unveiled its first-ever Grey store in MEAI, now open at Place Vendôme Mall, Doha, Qatar.
Designed as the most elevated expression of the brand globally, this unique retail concept marks a significant milestone for New Balance in the region, bringing together heritage, craftsmanship, exclusive offerings, and a distinctly premium retail experience within one ‘grey’ space.
The Grey store finds its natural home at the Fashion Avenue of Place Vendôme Mall, one of the Middle East’s most prestigious luxury shopping destinations. Synonymous with refined taste, architectural elegance, and a high-spending, style-led audience, the mall’s carefully curated mix of global fashion houses, premium lifestyle brands, and experiential retail makes it an ideal setting for the region’s first Grey store, according to a press statement.
Ultimate home
“The Grey store is designed as the ultimate home for our most exclusive products. From culturally driven sneaker collaborations to high-fashion crossovers with luxury houses such as Miu Miu and Loro Piana, Grey positions New Balance firmly within the contemporary luxury conversation,” stated Stuart Henwood, Senior Director, New Balance MEAI.
“Having built up a strong following in Qatar, we are proud to see New Balance expanding its existing footprint at Place Vendôme and choosing us as the location for the first Grey store in the region. The new store is set to be a welcome addition to our existing line-up of luxury fashion brands,” commented Shane Eldstrom, CEO, United Developers.
Spanning 228sqm, the store is purposefully designed to reflect New Balance’s heritage through a modern lens. A tonal grey palette, refined architectural textures, dim, considered lighting, and understated music create a calm, contemporary retail environment where every element is curated to let the product and craftsmanship speak for itself.
