First sales and after-sales facility planned for Damascus in 2026
Nissan Motor Corporation has announced its return to Syria, reigniting its long-standing partnership with Al Rakhaa Trading, part of the Rakhaa Group, as its exclusive distributor in the market.
The announcement marks an important milestone in Nissan’s regional growth strategy and reflects the company’s commitment to re-establishing a structured and sustainable presence in Syria.
The announcement was made during a signing ceremony held at Nissan’s Middle East headquarters in Dubai, attended by senior leadership from both organizations, including Massimiliano (Max) Messina, Chairperson, Nissan’s Africa, Middle East, India, Europe and Oceania (AMIEO) region; Thierry Sabbagh, Divisional Vice President and President, Middle East, KSA, CIS and India – Nissan and INFINITI, and Omar Shallah, CEO, Al Rakhaa Trading.
Phased approach
Under the renewed partnership, Nissan will adopt a phased approach to re-establishing facilities, with vehicle sales planned to commence by mid-2026. The initial phase will focus on establishing operations in Damascus, while further expansion will be assessed progressively in line with market conditions and operational readiness.
“As we re-establish operations, our focus is on building a structured foundation that supports sustainable growth and delivers a consistent sales and ownership experience aligned with Nissan’s global standards,” stressed Sabbagh.
“As we move forward, we are proud to contribute to a new chapter for Syria, one defined by hope, openness, and sustainable growth,” commented Shallah.
