The Navara PRO combines Nissan’s 12-generation pickup legacy with robust performance
The all-new Nissan Navara PRO pickup is set to be exported from China to multiple international markets, with the Middle East positioned as a primary destination.
Engineered to serve as a high-utility asset for commercial fleets while offering a refined experience for retail buyers, the Navara PRO represents a significant milestone in the Re:Nissan global strategy: the first-ever Nissan vehicle manufactured in China to be introduced to the Middle East.
Under the global ‘Re:Nissan’ plan, Nissan is intensifying its focus on the Middle East by prioritizing large SUVs while exploring high-quality products from China to complement its regional lineup.
Two-decade legacy
The Navara PRO arrives with a legacy of more than two decades in the region, backed by Nissan’s 12 generations of pickup reliability and trust.
“The Navara PRO combines Nissan’s decades-long history as a pickup leader with the latest advanced powertrain and tech innovations. It will deliver efficient, effortless performance with the quality and intrepid spirit that has been infused in Nissan pickups for nearly 100 years,” stated Richard Candler, Corporate Executive, Family, Product & Components Strategy, Nissan Motor Co.
Key pillar
“We are investing in bold, innovative products as part of a product offensive in the region which will continue to build our brand and meet the high expectations of our customers. The all-new Navara PRO will be a key pillar in our growth ambitions in the Middle East,” commented Massimiliano Messina, Nissan AMIEO (Africa, Middle East, India, Europe & Oceania region) Chairperson.
“With its deep-rooted legacy in our markets and its reputation for reliability, the Navara PRO is engineered to excel in our unique environment, ensuring our fleet as well as retail customers enjoy a seamless transition between demanding workdays and off-road adventures,” stressed Thierry Sabbagh, Divisional Vice President, President Middle East, KSA, CIS & India-Nissan, INFINITI.
Key highlights of the Middle East-bound Navara PRO include:
Tested for the region: Extensively validated to ensure durability and performance in the Middle East’s unique climate and terrain.
Dual-purpose versatility: Highly adaptable specifications that cater to both heavy-duty commercial use and robust off-road recreational capability.
Practical safety and comfort: Equipped with essential safety features and a refined cabin that prioritizes a secure and comfortable environment for all occupants.
