EXEED has closed an active first quarter of 2026 globally, with its operations in Saudi Arabia under Arabian Heritage Motors by Al Ghurair continuing to build on the Kingdom’s position as a priority market.
From rigorous product validation to channel expansion and brand building, EXEED has shown the systemic resilience and technological depth that now underpin its growth across key regions, including the Middle East.
In January 2026, the brand unveiled its largest flagship showroom in the MENA region in Riyadh. The 5,000sqm space offers an immersive environment that brings together product experience and brand culture. A second showroom has since opened in Jeddah, widening Saudi customers’ access to EXEED’s premium line-up.
Strategic alliance
Beyond the Kingdom, EXEED is making steady progress across emerging markets. It recently entered Morocco through a strategic alliance with a leading local group and launched its premium electric line-up, EXLANTIX, including the ES and ET models, in Warsaw, with plans to establish a full sales and service network in Poland within the year.
From Norway to Egypt, EXEED and its electric range are broadening reach through international auto show appearances and local partnerships, rooting the ‘Shift to Tomorrow’ philosophy in diverse regions worldwide.
The quarter also brought fresh recognition for the flagship plug-in hybrid SUV. The EXEED RX PHEV was named ‘Best Hybrid Model of 2026’ by Carwow, with judges highlighting its 537 hp combined output and refined driving performance, a press statement concluded.
