Nissan Motor Co. has announced its long-term vision, ‘Mobility Intelligence for Everyday Life’, defining a customer-centric strategic direction, according to a press report.
The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.
“By advancing mobility intelligence, we will deliver products and technologies that are safer, more intuitive and more accessible with outstanding value and a more rewarding overall experience,” affirmed Ivan Espinosa, President and CEO, Nisan Motor Co.
New-product momentum
As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution, delivering a competitive cost base, improved capacity utilization, and strong new-product momentum that lays the groundwork for future growth.
Nissan’s new long-term direction, guided by its vision, is designed to drive sustainable competitive advantage across next-generation technologies, a streamlined product portfolio, a redefined global market approach, and an industrial model organized around clearly defined vehicle families.
Next-generation technologies: AI-led intelligence and electrification
Artificial Intelligence is central to Nissan’s approach technology innovations, enabling the Nissan AIDV, which will combine Nissan AI Drive Technology and Nissan AI Partner technology to enhance mobility and optimize time spent in transit.
Building on real-world deployment of advanced driver assistance technologies, Nissan is integrating AI with vehicle control and safety systems. Nissan aims to deploy Nissan AI Drive technology across 90 percent of its lineup over the long term.
Models categorized by role
As part of its new portfolio approach, Nissan is focusing its model strategy around four categories:
Heartbeat: Models embodying Nissan’s identity, emotional value, and innovation
Core: Models that sustain global business with scale and stability
Growth: Models targeting expansion where demand is emerging
Partner: Models that extend market coverage through disciplined collaboration
Strategic focus
New X-Trail and Rogue Hybrid e-POWER: Global Core models featuring Nissan’s unique electric-motor-driven system that provides the efficiency of a strong hybrid with the spirited driving character provided by electric motors – all without needing to charge.
Juke EV: A Europe Core model that combines bold, distinctive design with full electrification and intelligent features.
Xterra: A Heartbeat model for the US, offering an adventurous spirit, body-on-frame strength and purpose-driven design.
Skyline: A Heartbeat model for Japan, delivering performance, precision and driver-focused character.
Foundation
The US will provide stable returns and a foundation for sustained growth, with an ambition to return to one million annual sales by fiscal 2030. The market strategy is centered on leadership in large vehicles and a strong manufacturing footprint supported by a high level of localization, the report continued.
China will serve as a source of development speed, cost efficiency and global exports. By strengthening its NEV lineup, Nissan will expand domestic sales while establishing exports as a strategic pillar.
The target is one million unit sales by fiscal year 2030. Under this approach, the N7 will be exported to LATAM and ASEAN, while Frontier Pro will be supplied to LATAM, ASEAN and the Middle East, providing growth opportunities through additional electrified vehicle options. This dual role allows China to contribute simultaneously to local growth and global portfolio strength.
Cohesive market strategy
Beyond the lead markets, other markets including Europe, India and Africa will play a role in expanding Nissan’s reach and supporting overall growth. Together, they will form a cohesive market strategy aligned with Nissan’s product portfolio approach.
“As we continue on our path to recovery, it is essential that Nissan demonstrates our relentless focus on serving the customer, seizing the opportunities provided by AI technologies, expanding electrification and driving innovation into our vehicles to deliver sustainable market growth,” asserted Espinosa.
Nissan will provide further update on its Re:Nissan progress when it reports full-year results in May and will announce further elements of the strategic direction later in the year, the report concluded.
