Reinforces the global expression of the ‘For Family’ brand philosophy
CHERY announced at its European Operations Center in Barcelona that world-renowned football icon Robert Lewandowski has become CHERY’s Brand Global Ambassador.
I am delighted to partner with a brand that genuinely prioritizes family. We share the same values — putting family first, staying focused, and striving for excellence. I look forward to working with CHERY to bring the “For Family” philosophy to families around the world,” stated Lewandowski on this occasion.
Zhu Shaodong, Executive Vice President of Chery International CEO of the EU Region, attended the ceremony. During the event, both parties formally signed the partnership agreement, exchanged commemorative gifts, and held a key handover ceremony for the TIGGO9 CSH, officially marking the start of a new chapter in their global collaboration.
Pivotal milestone
The collaboration with Lewandowski is a pivotal milestone in CHERY’s global journey and a powerful reflection of its long-term commitment to families worldwide.
Looking ahead, CHERY will continue to deepen its global presence through technological innovation and a long-term commitment to excellence, continuously enhancing its products, services, and intelligent ecosystem to create safer, happier mobility experiences with users around the world.
This partnership reinforces CHERY’s commitment to delivering intelligent, family-oriented vehicles that perfectly match the lifestyle and expectations of UAE consumers,” commented Zaher Sabbagh, Director, CHERY UAE, part of AWR Automotive.
