Choithrams has expanded its wellness offering across stores and online, making it easier for customers to access a wider range of healthier and lifestyle-focused products as part of their everyday shopping experience.
Expanded wellness category brings together over 1,000 SKUs spanning nutrition, fitness, and mindful living. The range includes protein powders, supplements, creatine, natural snacks, and self-care essentials, alongside a growing selection of free-from alternatives, including refined-sugar-free, gluten-free, and dairy-free products.
Lifestyle preferences
The selection has been curated to support a wide range of customer needs and lifestyle preferences, whether focused on fitness, nutrition, or making more mindful everyday choices.
“As demand for wellness products continues to grow, we want to make healthier choices more accessible, convenient, and part of everyday shopping for our customers,” stated Dinesh Pagarani, Director, Choithrams.
As consumer interest in wellness continues to grow across the UAE, Choithrams plans to expand the category further in line with evolving customer preferences. The full wellness range is available across Choithrams stores and online through the brand’s e-commerce platform, a press statement concluded.
