Strategic priorities set for the UAE, Saudi Arabia, Oman & Egypt
Fujifilm Middle East has announced its strategic priorities for the Middle East as it advances the expansion of its Office Printing business, reinforcing its long-term commitment to the region and its positioning as a business innovation partner for enterprises and institutions.
Building on its established imaging heritage, FUJIFILM Middle East has, over recent years, broadened its focus to address the evolving operational, security, and governance needs of organisations, according to a corporate press communication.
Fujifilm Middle East’s approach integrates printing, scanning, and document management into secure, enterprise-grade workflows designed to support continuity, compliance, and control.
Regional strategy
The company’s regional strategy places particular emphasis on the UAE and Saudi Arabia as priority markets, where regulatory frameworks, cybersecurity expectations, and scale are shaping enterprise technology decisions.
The company is investing in these markets with a long-term view, strengthening local capabilities, expanding its partner ecosystem, and aligning its solutions with national digitalisation agendas and institutional requirements.
Sustainability
Sustainability is also an integral component of the company’s regional strategy. FUJIFILM Middle East continues to develop office printing solutions that support more responsible workplace operations, including improved energy efficiency, reduced power consumption, and the use of recycled and bio-based materials.
“Fujifilm’s focus is on supporting organisations with document infrastructure that aligns with how they operate today, securely, efficiently, and responsibly. Our Office Printing division plays a central role in this strategy as we continue to evolve beyond traditional imaging and strengthen our presence across the region,” stated Kazuhiko Kiji, Division Manager, Fujifilm Middle East & Africa.
