This initiative represents a concrete step forward in our efforts to regulate and advance the sector
In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the launch of its first of a kind bid designed and dedicated exclusively to SMEs members of Dubai SME.
Eligible SMEs will have the opportunity to obtain the rights to install and operate two advertising hoardings at strategic locations along Al Yalayis Street, one of Dubai’s key arterial routes, in the direction from Sheikh Zayed Road toward Sheikh Mohammed bin Zayed Road.
Investment opportunities
“By providing clear, competitive, and transparent investment opportunities, it enables national small and medium enterprises to establish a genuine position in Dubai’s out‑of‑home advertising market, ensuring they secure a meaningful market share that supports their trajectory toward sustained growth and prosperity,” explained Mansoor Al Sabahi, Chief Executive Officer, Mada Media.
The bid has been specifically designed to account for the scale and capabilities of SMEs. To this end, participating companies are exempt from the initial bid security, tender document fees have been set at a nominal rate, and evaluation and selection criteria have been streamlined to create a fair and accessible competitive environment.
