Porsche is marking 70 years of the brand in the Middle East with a limited-edition model. The Turbo S Sadu Edition is based on the latest 911 Turbo S (992.II generation) and will be exclusively available in Kuwait, with just 20 vehicles being produced.
The first Porsche sports car imported to the Middle East was a Porsche 356 Cabriolet brought to Kuwait by Morad Behbehani in 1956. Seven decades on, Behbehani Motors Company remains the official importer for Porsche in Kuwait.
“This very special project has been years in the making, and the final product is a fitting tribute to the Behbehani family’s 70-year Porsche story,” stated Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa.
Al Sadu is a traditional form of wool weaving that creates horizontal patterns, often in bold, dark colours. The style has a long history across the Arabian Peninsula, including Kuwait.
Traditional design
Drawing on this cultural heritage, Porsche has translated these traditional design elements into the Turbo S Sadu Edition.
“The Turbo S Sadu Edition reflects both the traditions of the Kuwait market and the individualisation capabilities of the Porsche Exclusive Manufacture,” commented Ali Behbehani, President of Behbehani Motors Company.
The Sadu Edition is equipped in a two-tone leather interior in Black and Bordeaux Red, with accents in Lightsilver. The interior is individualised with a hand-stitched cross-stitch in GT Silver (cross) and Bordeaux Red (rows) on the upper parts of the dashboard, doors, rear compartment, seats and centre console.
“This edition not only incorporates special cultural elements but also highlights our attention to detail and craftsmanship. Both of these elements express our appreciation for this traditional and passionate market,” asserted Alexander Fabig, Vice President, Product & Individualisation Offering, Porsche AG.
