Bridgestone has launched two new premium tyres – TURANZA 6α and ALENZA LX200, during a recent launch event for CIS region held in Tbilisi, Georgia, according to a press statement.
The event brought together Bridgestone Middle East Africa’s valued partners from 6 different countries across CIS region, including Tegeta Motors, MLG, Armoni and Berdimuradov, alongside their esteemed customers, underscoring the company’s commitment to strengthening its presence across the CIS region.
The introduction of TURANZA 6α and ALENZA LX200 expands Bridgestone MEA’s premium tyre portfolio and addresses the evolving needs of modern drivers in the region. The launch reflects the company’s focus on innovation, safety, performance and sustainability while reinforcing its commitment to delivering advanced mobility solutions tailored to regional market requirements.
Advancing mobility
“The launch of TURANZA 6α and ALENZA LX200 reflects Bridgestone’s commitment to advancing mobility through innovation, premium performance and sustainable solutions,” stated Gurhan Cevikel, Head of Marketing AME.
Powered by Bridgestone’s innovative ENLITEN technology, the TURANZA 6α has been developed in response to extensive consumer research and evolving consumer expectations, prioritising the three attributes that drivers value most–ride comfort, quietness and wet weather performance.
Greater confidence
Building on the success of the TURANZA T005A, the tyre delivers an 8% improvement in ride comfort, an 8% reduction in road noise and a 14% improvement in wet grip, providing drivers with a quieter, smoother ride and greater confidence in challenging weather conditions.
“TURANZA 6α and ALENZA LX200 have been developed to meet the evolving expectations of drivers in terms of comfort and performance,” remarked Erdem Cetin, General Manager, Product Planning & Strategy, AME.
