SOUEAST UAE has announced the launch of the all-new S08 Luxury, building on the remarkable success of the plug-in hybrid S08DM.
The new petrol-powered 7-seater SUV reinforces SOUEAST’s commitment to making premium features and advanced technology more accessible.
The launch comes at a defining moment for SOUEAST, following a record-breaking first half that marked the company’s strongest performance since its introduction to the UAE. This achievement reflects growing demand for SOUEAST’s SUVs and increasing customer recognition of the brand’s premium, feature-rich offerings.
Premium comfort
The flagship PHEV S08DM, recognized for its 900 KMs range, has been a key contributor to this milestone. Following its success, SOUEAST is introducing the all-new S08 Luxury, a petrol-powered 7-seater SUV that expands customer choice with premium comfort, advanced technology, and everyday practicality.
The S08 Luxury features a spacious 7-seat cabin finished with premium leather upholstery, alongside heated, ventilated, and massage-equipped front seats that elevate comfort for both driver and passengers.
Complementing its features, the S08 Luxury is supported by Elite Group Holding’s comprehensive ownership package, providing customers with added confidence. This includes a 10-year or 1-million-kilometer warranty, 5 years of roadside assistance, and 3 years of free service.
Expanding presence
“The introduction of the S08 Luxury allows us to provide customers with greater choice while continuing to offer vehicles designed around comfort, technology, and everyday usability. We remain focused on expanding our presence and enhancing the ownership experience across the Emirates,” stated Elie Nehme, Senior General Manager, SOUEAST UAE, Elite Group Holding.
Supported by Elite Group Holding, SOUEAST has strengthened its retail presence across Dubai, Abu Dhabi, Ajman, and Al Ain, with further expansion plans underway, a press statement concluded.
