Brand expands its footprint and community presence in Qatar
New Balance has announced the official opening of its newest store at Villaggio Mall, marking the latest chapter in the brand’s continued expansion in Qatar and strengthening its connection with the communities shaping sport and culture in Doha.
Spanning 350sqm, the new store brings New Balance’s latest footwear and apparel collections to one of Qatar’s most visited retail destinations.
The opening marks another milestone in New Balance’s accelerating retail expansion across the Middle East, Africa and India (MEAI), where the brand now has more than 90 stores across the region.
Expansion
In Qatar, that expansion has already seen New Balance establish its first owned and operated store at Place Vendôme in Lusail in 2025, followed by the opening of its Mall of Qatar store later that year.
“Qatar has become an incredibly important market for New Balance, not only from a retail standpoint, but because of the depth of the sporting communities we have built relationships with.,” said Stuart Henwood, Senior Director, New Balance MEAI.
New Balance is also the official footwear and apparel partner of the Doha Marathon by Ooredoo, through a three-year partnership announced in 2024. The partnership brings the brand directly into one of Qatar’s leading mass-participation sporting events, while its free New Balance Run Clubs (NBRC) continue to bring runners together in Doha across different abilities and experience levels.
