Nissan Motor Co. has announced a comprehensive initiative to reshape its Japan business and strengthen its role in the company’s future growth and global competitiveness.
Guided by its long-term vision, Mobility Intelligence for Everyday Life, Nissan is expanding its product offering, broadening its presence across key market segments and attracting new and younger customers. At the same time, the company will enhance the cost, quality and manufacturing competitiveness of products made in Japan for domestic and global markets.
Together, a broader product offering and industrial transformation will enable Nissan to grow in Japan, expand exports and strengthen Japan’s contribution to the company’s long-term success. A stronger export base will also provide greater resilience by diversifying demand and reducing exposure to market-specific and foreign exchange volatility.
Greater appeal
Nissan is expanding its product offering to answer a broader range of customer needs in Japan, improve market coverage and create greater appeal for existing, new and younger customers.
Recent product momentum with Roox, LEAF, Kicks and the all-new Elgrand demonstrates positive customer response and reinforces Nissan’s competitiveness across key segments. Building on this momentum, Skyline, Patrol and a new global B-segment car will further strengthen Nissan’s presence across the market, expanding customer choice and enhancing the breadth of the lineup across Kei cars, electrified vehicles, SUVs, minivans, sports cars and flagship nameplates.
Nissan will advance its Nissan Family Development Strategy by strengthening coordination across product planning, engineering and technology deployment. Greater use of common technologies, architectures and product families will accelerate development, improve efficiency and support a sustained product cadence.
“By focusing each facility on its strengths and organizing production around vehicle families, we will build a more efficient manufacturing base that supports domestic growth and increased exports,” stated Teiji Hirata, Chief Monozukuri Officer
“By combining this product expansion with decisive industrial transformation, we can sell more vehicles in Japan, expand exports and build a business that can compete and grow for the long term,” observed Manabu Sakane, Chief of Strategy Acceleration.
