Brings fresh baking to its specialty coffee experience
Located within RAW Café, PROOF will offer guests a selection of breads, pastries and baked goods, available to enjoy in the café or take away.
Launched this September, PROOF has been developed by RAW’s in-house F&B team, leveraging the company’s existing expertise across hospitality and food and beverage operations.
The bakery strengthens the connection between RAW’s coffee and food offering, while giving the business greater control over product quality, consistency and development. Everything is made from scratch in-house, with the bakery designed to give guests a closer view of the baking process through open windows overlooking the café.
Regionally inspired products
The initial range includes sourdough and white loaves, brioche buns, plain and olive ciabatta among other assortments. PROOF will also introduce a series of regionally inspired products as the range develops, with the offering evolving alongside customer preferences.
“PROOF allows us to build on the capabilities we already have within the business while creating a new avenue for growth. We see the potential for it to develop beyond our own cafés and serve a wider B2B market over time,” asserted Matt Toogood, CEO, RAW Coffee Company.
Alongside the launch of PROOF, RAW has also revamped the mezzanine at RAW Café, creating a more work-friendly space for guests.
