Tegeta will serve as the official distributor of Bridgestone tyres in Armenia and Azerbaijan
Bridgestone has expanded its partnership Tegeta Holding, one of the largest automotive companies in Central Asia and the Caucasus, further strengthening its presence in the Caucasus region. Under this agreement, Tegeta will serve as the official distributor of Bridgestone tyres in Armenia and Azerbaijan, effective January 1, 2025.
Bridgestone Middle East & Africa and Tegeta Holding officially signed the agreement in Dubai, marking a significant milestone in both companies’ regional growth strategies. Under the agreement, Tegeta will supply Bridgestone’s premium-quality tyres for a wide range of vehicles, including passenger cars, trucks, and buses, across Armenia and Azerbaijan.
“Tegeta’s strong foothold in the Caucasus region enables us to introduce Bridgestone’s premium products to new markets such as Armenia and Azerbaijan, ensuring that customers benefit from our commitment to quality, safety and innovation,” commented Jacques Fourie, President, Bridgestone Middle East & Africa.
Long partnership
This partnership is based on a long-standing 26-year partnership that began in 1998, when Tegeta became Bridgestone’s distributor in Georgia. Together, the companies have driven growth and innovation in the automotive sector across the Caucasus and beyond.
“By introducing their premium products to Armenia and Azerbaijan, we are proud to support the constant advancement of the region’s automotive industry in the region,” remarked Ekaterine Kavtaradze, Executive Officer, Tegeta Holding.
“This partnership marks a new chapter in our relationship with Bridgestone. It reflects our position as a strategic partner of Bridgestone in the Caucasus region and highlights Georgia’s growing importance in the regional economy,” observed Davit Chkhaidze, Director, Tegeta Prime Products.
