Crowned with ‘Best Pioneering Initiative’ in Hamdan Bin Mohammed Program for Government Services

Dubai Customs has reaffirmed its ongoing dedication to enhancing its operations and services, as well as advancing digital transformation, by adopting and refining the highest international standards in managing government operations and services.
These efforts are rooted in the use of advanced technology and artificial intelligence and form part of a broader strategic direction that aims to deliver customs programs and systems aligned with the emirate’s vision to harness cutting-edge digital tools.
These efforts were recognized with Dubai Customs receiving the ‘Best Pioneering Initiative’ Award from the Hamdan Bin Mohammed Program for Government Services, for its ‘Cross-Border E-Commerce’ initiative.
Innovative solutions
This initiative significantly enhances service quality by introducing innovative solutions that increase efficiency and deliver tangible benefits to users. The program reinforces Dubai’s position as a smart city and a premier global e-commerce destination by providing proactive and instant customs clearance services, elevating the online shopping experience.
Dr. Hussam Juma, Director, Service Innovation Department, Dubai Customs, emphasized that implementing global best practices in operations and service management has cultivated an optimal environment that strengthens coordination across departments, enhancing their overall performance in a sustainable way.
To attain these goals, Dubai Customs has implemented a holistic system of continuous improvement methodologies, including Six Sigma, Kaizen, Lean, and the Dubai Model Centre for enhancing government services. These tools have been adapted specifically to suit the customs sector, resulting in improved operational efficiency, reduced costs, and better service delivery.
Supporting the strategic vision of Dubai’s government for smart and connected services, Dubai Customs adopted the ‘360 Services’ policy, a unified platform that places the customer at the heart of service design and delivery.