Madar is an advanced digital platform that connects shippers and carriers
Elm Company, a pioneer in digital solutions, announced concurrently with its strategic sponsorship of the Supply Chain & Logistics Conference 2025, held under the patronage of HE Eng. Saleh Al-Jasser, Minister of Transport and Logistics Services, and recognized as the largest gathering of supply chain and logistics decision-makers at its seventh edition—the signing of an agreement to increase its stake in Sahl Almadar Trading Company, the owner of the Madar Digital Platform.
Madar is an advanced digital platform that connects shippers and carriers and provides unified solutions for managing logistics operations.
Digital ecosystem
“Madar represents an integrated digital ecosystem that includes real-time shipment tracking solutions, process automation, integration with government services, an interactive digital marketplace connecting shippers and carriers, and a digital payments platform—contributing to improved operational efficiency and enhanced transparency and reliability,” stated Eng. Abdullah Abdulrahman Al-Obeikan, CEO, Obeikan Group and Chairman, Sahl Almadar Trading Company
“This step aims to strengthen our advanced digital solutions and positively reflect on the quality of Elm’s services delivered to beneficiaries, in line with our vision to become the leading digital enabler for the logistics business sector,” commented Mohammed Bin Abdulaziz Al-Omair, CEO, Elm Company.
