Accelerates the UAE’s shift towards Agentic enterprises
Salesforce, the global leader in AI CRM, has announced the launch of Agentforce in Arabic, marking a significant milestone in bringing the next era of autonomous AI agents to organisations across the United Arab Emirates.
With Arabic support now available for Service Agent and Employee Agent and additional agents to follow, enterprises in the UAE and across the Middle East can deploy AI agents that understand and operate natively in Arabic across customer service, employee productivity, and operational workflows.
This enhancement empowers government entities, private-sector organisations, and businesses serving local communities to scale AI safely, efficiently, and in alignment with national priorities around digital transformation and talent development. The UAE is accelerating toward a future defined by advanced AI, data-driven services, and digital-first government.
Milestone
“Arabic support for Agentforce is a major milestone for the region. It enables organisations to become truly Agentic Enterprises, where humans and AI agents collaborate seamlessly to drive customer excellence, operational agility and unlock new levels of innovation,” concluded Mohammed Alkhotani, SVP & General Manager, Salesforce Middle East.
Agentforce Service is a comprehensive platform for delivering customer service in any industry and on any channel. It represents the next generation of service, available 24/7, so that service ‘never sleeps’.
The launch of Agentforce in Arabic builds on Salesforce’s broader investment across the Middle East, where demand for trusted AI, secure digital infrastructure, and modern customer experience platforms continues to accelerate, a press statement concluded.
