This partnership strengthens the classic-car ecosystem in the UAE
Mercedes-Benz Heritage GmbH, Mercedes-Benz Cars Middle East, and Gargash Enterprises have recently signed a partnership agreement establishing Gargash Enterprises as the first authorized member of the Mercedes-Benz ‘Classic Partner Network’ in the region.
The ‘Classic Partner Network’ is a prestigious global program for selected and authorized Mercedes-Benz dealers. It is designed to preserve the timeless legacy of Mercedes-Benz through specialized services, heritage expertise, and customer experience.
This follows the successful inauguration of the region’s first Mercedes-Benz Brand Center in Dubai Design District in early 2024, a pioneering hub that merges luxury retail, cultural heritage, and immersive customer experiences, setting a new global benchmark for brand expression.
Certified Classic Partner
“We are thrilled to welcome Gargash Enterprises as a certified Classic Partner in the UAE. Their legacy, professionalism, and shared passion for classic cars make them the ideal partner to carry this vision forward in the region,” commented Marcus Breitschwerdt, Executive Vice President, Mercedes-Benz AG and CEO, Mercedes-Benz Heritage GmbH.
“This partnership strengthens the classic-car ecosystem in the UAE and reflects the strong capabilities within our distributor network. It ensures that Mercedes-Benz classic car owners here will benefit from world-class expertise, authenticity, and services worthy of the brand’s legacy,” noted Michael Stroband, President and CEO, Mercedes-Benz Cars Middle East and Head, Mercedes-Benz Global Distributors.
“Becoming a Mercedes-Benz Classic Partner is about recognizing the heritage of the brand and embracing the long-term relationships with our customers which survive not years, but generations,” stressed Shehab Gargash, Managing Director and Group CEO, Gargash Group.
