In 2025, National Paints Station welcomed 636,873 passengers
As part of Dubai’s commitment to enhancing public-private partnerships, Mada Media recently organized the official ceremony for granting the naming rights of ‘National Paints’ Metro Station, formerly named Jebel Ali, on the Red Line of the Dubai Metro.
The event was attended by officials from the Roads and Transport Authority (RTA), Mada Media, and Hypermedia, a subsidiary of W Group Holding responsible for attracting investors, in addition to representatives from National Paints.
In 2025, National Paints Station welcomed 636,873 passengers, while more than 1mn people passed by the brand, underscoring the high marketing value of naming rights. Mada Media, under an exclusive mandate from the RTA, manages the naming rights agreements for Dubai Metro and Dubai Tram stations, boosting investment opportunities in the OOH advertising sector.
Naming rights
“The formal ceremony to grant naming rights to National Paints Metro Station also reflects growing confidence in this initiative and the marketing value offered by Dubai Metro, which serves millions of passengers annually,” asserted Abdul Muhsen Ibrahim Kalbat, CEO, Rail Agency, Roads and Transport Authority (RTA),
“We are pleased to see leading national, regional, and global brands, such as National Paints, leverage this platform to strengthen their community presence,” observed Mansoor Al Sabahi, CEO, Mada Media.
Shared future
“For National Paints, this partnership goes beyond visibility. It is about strengthening our shared future with Dubai’s dynamic urban fabric,” noted Samer Sayegh, Managing Director and Partner, National Paints.
“This partnership with National Paints goes beyond renaming a station; it embeds a brand that shapes places and inspires creativity daily at the heart of urban life,” concluded Habib Wehbe, Chairman and CEO, W Group Holding.
