DMCC’s lifestyle district selected by Ellington Properties for new immersive sales centre
Dubai Multi Commodities Centre (DMCC) has announced that Ellington Properties will launch a flagship integrated sales centre at The Atrium within Uptown Dubai.
The milestone was marked by a formal signing ceremony led by Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC and Joseph Thomas, Co-Founder, Ellington Properties, alongside Paul Ashton, Chief Property Officer, DMCC and Elie Naaman, Co-Founder and CEO, Ellington Properties.
Spanning over 16,000sqft the new facility is curated as an immersive and welcoming visitor environment designed to enhance the customer journey through three interconnected components:
Experience Centre–an interactive brand environment featuring curated displays and multimedia elements that bring developments to life
Sales Centre–a client engagement hub for consultations, project presentations and personalized discussions
Office Space–supporting operational and administrative functions
Show Units–two fully designed residences offering a tangible experience of Ellington’s design, layouts and materiality
Together, the four components create a seamless ecosystem for meaningful client engagement within a vibrant lifestyle setting.
Business growth
“As we continue to expand the offering across office space, retail, hospitality, and the public realm, we are creating a destination that supports business growth while enhancing Dubai’s broader value proposition as a global investment hub,” emphasized Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC.
“Uptown Dubai offers the energy and connectivity that aligns with how we want people to experience our brand. We wanted to create an experience that allows visitors to engage with our developments in a more intuitive, human way, where projects are not just presented but genuinely experienced,” commented Joseph Thomas, Co-Founder, Ellington Properties.
