Unified structure to scale integrated mobility and customer experience
AWR Group has announced the unification of its automotive marques, service offerings, and mobility solutions under a single, unified structure: AWR Automotive.
As part of this transition, automotive operations across the Group – including those previously operating under distinct structures such as Arabian Automobiles Company (AAC), are now unified under AWR Automotive, according to a corporate press communication.
AWR Automotive brings together 14 brands and businesses across a network of 26 showrooms and 27 service centres, creating a connected platform that reflects the scale and breadth of the Group’s automotive operations.
The move marks a strategic evolution of the Group’s automotive division, designed to enhance operational alignment, strengthen customer engagement, and support sustainable growth across vehicle ownership, mobility, and aftermarket services.
Forward looking approach
As the automotive landscape continues to shift, AWR Automotive positions the Group to respond with greater agility, bringing together its full ecosystem under one cohesive platform to deliver a more integrated and future-ready customer experience. This evolution embodies the Group’s shared commitment to ‘Embrace Generation Next’, reflecting a forward-looking approach to mobility.
“Our automotive business has grown from a Nissan distributorship into a diversified automotive group representing 14 brands. With unification under AWR Automotive, we will deliver transparency and trust – giving customers complete peace of mind across all their mobility needs,” explained Tom Fux, Chief Executive Officer, AWR Automotive.
Diversified portfolio
AWR Automotive integrates a broad and diversified portfolio spanning vehicle sales, mobility solutions, and aftermarket services-from electric, hybrid, and internal combustion engine vehicles to connected technologies and flexible ownership models.
Bringing together globally recognised brands such as Nissan, INFINITI, Renault, Chery, smart, ZEEKR, JMMC, Royal Enfield, and NXT, alongside a growing mobility offering through Shift Car Rental and SubscribeME, the division creates an ecosystem that delivers practical, customer-focused mobility solutions.
