SHEIN, one of the world’s leading online fashion and lifestyle retailers, strengthened its commitment to community engagement efforts in the Middle East during Ramadan 2026, delivering a series of impactful initiatives in Saudi Arabia and the UAE that reflected the company’s broader focus on kindness, connection, and giving.
Under the theme ‘Ramadan in Every Gesture’, SHEIN rolled out a series of Ramadan and Eid al‑Fitr activations in both countries, reaching thousands of people and reinforcing values of kindness and community.
“SHEIN believes that true value goes beyond commerce by touching lives and empowering communities. This Ramadan, we wanted to express our appreciation to the everyday heroes who keep communities moving, while sharing meaningful gestures that reflect the spirit of the period,” noted Mohammad Dwaikat, Country General Manager, SHEIN Middle East.
‘Delivering’ gratitude
In the UAE, SHEIN extended its appreciation to delivery riders through a surprise campaign recognizing their essential role in everyday life. Supported by Dunia Helwa, (Arabic for world is beautiful), the activation brought together more than 10 volunteers.
SHEIN also partnered with Emirates Red Crescent, a national humanitarian authority known for its community relief efforts, for four consecutive days of Iftar support, reaching approximately 2,000 beneficiaries.
These Ramadan initiatives are part of SHEIN’s expanding corporate social responsibility (CSR) efforts in the East region, developed in partnership with leading local organizations.
