Enters into a partnership with First Exchange
AlfaNow, a cross-border payments platform, has announced its official expansion into the Sultanate of Oman through a partnership with First Exchange, approved by the Central Bank of Oman.
Through this collaboration, AlfaNow’s services are now live across all major cities of the Sultanate of Oman through First Exchange branches. This rollout enhances access to reliable, convenient remittance services for customers across the country.
Oman remains a key remittance hub in the Gulf region, supported by a diverse expat population and strong outbound flows to major corridors. AlfaNow’s entry in the market aims to strengthen access to these high-demand destinations through a more seamless, scalable payment infrastructure.
Multiple capabilities
From launch, AlfaNow’s capabilities are integrated across branch networks, allowing customers to send money through familiar channels, including cash pickups, bank transfers, and mobile wallet transfers. This ensures greater flexibility while maintaining consistency in service experience across touchpoints.
“Partnering with First Exchange enables us to meet customers where they are, through trusted channels, while delivering the speed, transparency, and reach they expect today,” stated Hasan Jaber, CEO, AlfaNow.
“Our partnership with AlfaNow reinforces our commitment to expanding access to efficient and affordable remittance solutions across Oman. By integrating AlfaNow into our branch and digital network, we are enhancing convenience and delivering greater value to our customers,” commented Shamsa Ali Al-Jahwari, Deputy General Manager & Head of Compliance, First Exchange.
Collaboration
The collaboration leverages First Exchange’s established network and strong customer relationships to expand AlfaNow’s presence in Oman and extend access to its global payout capabilities.
With a growing network spanning 125+ countries, 4,300+ banks, 160,000+ payout locations, and access to more than 1.5bn mobile wallet accounts, AlfaNow continues to expand its footprint across key remittance markets, a press statement concluded.
