Bdeir will lead the agency’s growth agenda across the region
M+C Saatchi Group Middle East has announced the appointment of Lana Bdeir as Chief Growth Officer.
In her new role, Bdeir will lead the agency’s growth agenda across the region, with a focus on accelerating new business, sharpening M+C Saatchi Middle East’s positioning in an increasingly competitive landscape, and aligning its specialist capabilities into a cohesive, growth-driven proposition.
She will work closely with leadership teams across the Group’s specialisms spanning advertising, media, sponsorship, talent management, PR, social, consulting, production, and Sport & Entertainment.
Bdeir brings over two decades of experience spanning the Middle East, Europe, and global markets, with a track record of transforming businesses and repositioning brands at critical inflection points.
“Lana brings a rare combination of strategic clarity, creative instinct, and commercial rigour,” commented Scott Feasey, CEO Europe & Middle East, M+C Saatchi Group.
“The region is in a genuinely fascinating moment. Brands here aren’t just growing, they’re being built from scratch at a pace and scale that’s rare globally. I’m here to help this agency own that moment,” added Bdeir on her appointment.
