Dubai Customs continues to cement its leadership in building specialized national competencies through its ‘Masar 33’ initiative, one of its most significant strategic projects.
The program aims to prepare a new generation of leaders and customs cadres capable of keeping pace with the rapidly accelerating changes in the trade and customs sector.
It follows an integrated vision designed to develop professional capabilities and national leadership skills, supporting Dubai’s D33 Economic Agenda and reinforcing the Emirate’s standing as a global hub for trade and logistics services.
The project’s impact is further amplified through a strategic network of partners that includes leading academic and professional institutions — among them Dubai Logistics Academy and Nafis — in addition to partners from both the public and private sectors.
The ‘Executive Leadership’ program
As part of its ongoing leadership development journey, Dubai Customs launched Phase Two of ‘Masar 33’, the ‘Executive Leadership’ program targeting the preparation and empowerment of second- and third-tier executive leaders. The program focuses on advanced methodologies in management and innovation, strategic thinking, and decision-making skills, in direct support of The ‘Leadership Council’ session- Singapore
In preparation for this phase, Dubai Customs organized a ‘Leadership Council’ session that brought together a select group of executive directors and managers for an interactive dialogue to exchange leadership visions and experiences, entrench a culture of continuous learning, and set the stage for participants’ imminent transition to Singapore to complete the program’s training component.
“From this premise, ‘Masar 33’ was conceived as a strategic investment in people, aimed at preparing leaders with vision, flexibility, and the ability to make decisions and drive change in an unprecedented fast-changing world,” stated HE Dr. Abdulla Busenad, Director General, Dubai Customs.
