Ruggieri, the global leader in pyrotechnic design and technology, and Novara Events Management, a dynamic player in the events industry, have announced a project-based collaboration aimed at elevating immersive entertainment experiences for key events across the GCC region.
This technical alignment pairs Ruggieri’s centuries-old heritage and technical mastery with Novara Events Management’s operational agility. Together, both entities intend to meet the growing demand for bold, high-impact scenography and innovative visual storytelling for premium events.
The collaboration will help accelerate the growth of the region’s vibrant events industry–exhibition, conference, seminar, concerts and festivals–that employs more than 100,000 professionals and contributes to the local economies in a very big way.
Substantial infrastructure investments
The event management market in the GCC is on a rapid growth trajectory, expecting to reach US$ 120.73bn by 2029, growing at a CAGR of 9.06 percent during the forecast period (2024-2029), according to Mordor Intelligence. Several key factors drive this growth, including substantial infrastructure investments, a burgeoning tourism sector, and a strategic push for economic diversification.
By collaborating with specialized agencies, the French experts in bespoke and monumental fireworks displays continues to strengthen its presence in the Middle East expanding the activities of their office in UAE while maintaining the flexibility to deliver world-class shows through high end products, cutting edge designs and technologies operated by highly trained professional.
Novara Events Management is a leading experiential entertainment company with more than 19 years of expertise in the region, specializing in the creation of original IP-driven events and immersive live experiences. With a strong regional presence and a commitment to innovation, Novara continues to redefine entertainment by creating impactful destination events that blend creativity, culture, and operational excellence.
Commitment
“This project reflects our ongoing commitment to working with diverse local partners to deliver world-class experiences defined by excellence and innovation,” stated Franck Planchenault, General Manager, Ruggieri Middle East,
“Our collaboration with Ruggieri Middle East represents a new era of IP-driven events where pyrotechnics, storytelling, technology, and multimedia production come together to deliver unforgettable moments for audiences across the region,” added Laila Merchant, CEO, Novara Events Management.
