Volkswagen Al Nabooda deepens its partnership with the UAE Pro League

A new fleet of Volkswagen vehicles for the league includes the Touareg, Amarok and Jetta

Volkswagen Al Nabooda Automobiles has handed over a fleet of vehicles to the UAE Pro League, reinforcing a partnership that has run without interruption since 2009. It ranks as one of the longest strategic partnerships in UAE sport between an automotive brand and a professional association football league, which reflects a commitment that has deepened as UAE football has grown.

Since 2009, Al Nabooda Automobiles has invested in the wider football ecosystem in the UAE. The brand has watched the domestic game mature into one of the region’s most ambitious sporting institutions and has chosen to grow alongside it. That continuity, sustained across every season, has become the defining feature of the partnership.

The partnership also sits within Volkswagen’s ‘We Drive Football’ platform, the brand’s global commitment to the game. Across the Middle East, We Drive Football has supported football sponsorships and community initiatives that celebrate fan culture, grassroots tournaments and the unifying power of the sport.

Versatile models

The handover brings together four of Volkswagen’s most versatile models, the Touareg, the Teramont, the Amarok and the Jetta. Together they span premium SUVs, a versatile pickup and a refined sedan, chosen for the everyday demands of running the league.

“This fleet of vehicles is a real commitment to that future, and to a partnership we intend to keep building for years to come,” stated Mazen Al Nashar, General Manager, Volkswagen Al Nabooda Automobiles.

“We look forward to building on our successful partnership with Al Nabooda Automobiles and working together to achieve further success, innovation, and sustainability,” noted Musab Al Marzooqi, CEO, UAE Pro League.