Company accelerating expansion across the Middle East and Africa
Changan Automobile has officially launched the second-generation CHANGAN UNI-S in the Kingdom of Saudi Arabia. Following its debut in South Africa, this marks the model’s second market introduction as part of a strategic rollout across the Middle East and Africa (MEA) region, with further GCC market entries planned in the coming months.
Positioned as the best value choice for refined life, the new UNI-S delivers significant upgrades across four key areas: New Design, Upgrade of Intelligence, Upgrade of Comfort, and New Powertrain.
The design is based on ‘stability and harmony’. The headlight light strips and the grille form a shield shape, which works with the trapezoidal lower grille to create a harmonious and stable look.
Zero-gravity positioning
Comfort reaches new heights with the segment’s only ‘Queen’s Seat’, offering zero-gravity positioning, an 8-point massage function, and a 60° leg rest, plus upgraded front-seat ventilation (cushions and backrests) across all models.
“The launch of the UNI-S in the Kingdom of Saudi Arabia marks a pivotal moment in Changan’s global expansion journey. We are confident it will strongly resonate with modern Saudi drivers, and we remain committed to delivering innovative, world-class vehicles while fostering lasting relationships across the region,” explained Xiao Feng, General Manager, Changan Automobile Middle East and Africa Business Unit.
With cumulative sales exceeding 500,000 vehicles across MEA, Changan continues to strengthen its footprint in the GCC through robust distribution networks and a rapidly growing customer base in Saudi Arabia, the UAE, and Kuwait.
