Recently, LEPAS, the Chery Group’s all-new mid-to-premium NEV brand, held a shipment ceremony at Guangzhou Nansha Port for the first batch of LEPAS L8 PHEV vehicles destined for the Middle East market.
The shipment is bound for key Middle Eastern markets, including the United Arab Emirates and Kuwait, marking the official arrival of LEPAS’s global ‘Year of Delivery’.
With the first shipment now on its way, the countdown to LEPAS’s Middle East regional brand launch has officially begun. The launch event will unveil its regional brand strategy and product portfolio to the Middle Eastern market, bringing elegant mobility to a wider audience.
Supportive policies
Currently, Gulf countries, including the UAE and Kuwait, are actively rolling out supportive policies for new energy vehicles, accelerating the build-out of charging infrastructure, and implementing consumer incentives such as purchase tax reductions.
The LEPAS L8 PHEV is the first model to be shipped to the Middle East, followed by a broader NEV lineup – including the L6 EV, L4 EV, and L6 PHEV – which will gradually enter the regional market.
On the foundation of a mature intelligent parking system, LEPAS will continue to iterate its intelligent driving technologies, with plans to launch the upgraded Super Intelligent Valet Parking (SIVP) system in the Middle East region within this year. LEPAS’s footprint in the Middle East is steadily taking shape.
Year of Delivery
Now in its Year of Delivery, LEPAS continues to expand with elegance as its defining thread, progressively establishing a worldwide network spanning Asia, the Middle East, Europe, and Latin America-developing tailored solutions to address the unique mobility needs of each regional market.
Looking ahead, LEPAS will continue to embrace Chery Group’s global development philosophy of ‘In somewhere, For somewhere, Be somewhere’, steadily deepening localized operations and bringing a way of elegance to more users around the world – so that every journey becomes an elegant experience.
