The academy delivers courses from its Dubai offices alongside online programmes
For the past 25 years, people have searched online for news, products and services through Google and Bing. That way of searching is now changing rapidly, with major consequences for finding and buying things online.
“We foresee that within five years, 80% of the apps on our mobile phones will be replaced by AI assistants, and that within a year the Google search bar will no longer exist as we have known it for years,” asserted Luke Liplijn, founder of Liplyn.
Listings
“Today, you search for a property online and are referred to a listings portal as PropertyFinder, but in the future you will simply tell an AI assistant what kind of home you are looking for, in what price range and in which neighbourhood,” he continued.
According to Liplyn, AI is not only changing how people search, but also how companies need to be organised. While SEO for many years revolved around achieving a high position in Google, a new playing field is now emerging in which AI assistants summarise answers, select sources and decide whether or not to recommend brands. Knowledge of AI Search Visibility is therefore becoming increasingly important.
Liplyn Academy is built for the way regional teams actually work. Courses are available fully online for distributed and international teams, and as in-person, instructor-led sessions at Liplyn’s Dubai office.
