Quickerr by Choithrams brings fast, everyday convenience to Dubai Metro

The convenience-led format will expand across 28 Dubai Metro stations through a phased roll-out

Choithrams, leading UAE-based retail and distribution chain, has launched ‘Quickerr by Choithrams’ stores on four Green Line stations across the Dubai Metro, bringing a faster, more accessible shopping format to the everyday journeys of commuters across the city.

Quickerr represents Choithrams’ focus on speed, convenience, and making everyday shopping easier. The concept reflects the brand’s ambition to be closer to customers wherever they are commuting, working, or living within the surrounding community, the retailer said in a press statement.

Unlike a traditional Choithrams supermarket, which offers a wider grocery assortment, Quickerr is a convenience-led format with a curated range built around quick purchase missions. Stores will offer fresh food, grab-and-go options, beverages, and everyday essentials in an easy-to-navigate format for customers on the move.

Expansion

“Our expansion into the Dubai Metro network marks an important milestone in that journey. With Quickerr, we are bringing Choithrams closer to where people live, work and travel, making everyday essentials more accessible and convenient across the city,” asserted Mark Mortimer-Davies, CEO, Choithrams.

Quickerr by Choithrams will expand across 28 Dubai Metro stations through a phased rollout. Quickerr Metro locations will also feature combo offers available exclusively to members of the BOUNZ loyalty.

The first four Quickerr by Choithrams stores will be located at Abu Hail, Stadium, Al Nahda  and DAFZA Metro stations.