This Emirati Women’s Day (28 August), Home Centre celebrated six Emirati women whose craft, creativity and quiet determination are shaping the UAE’s design landscape today, through ‘Made By Her’, a campaign spotlighting their work in-store, alongside Home Centre’s own collections.
For a brand built on the belief that people should Love Where They Live, these six founders were a natural fit, women whose work reflects the same design-led, deeply personal spirit Home Centre champions in every home it helps create.
From mosaic art shaped by heritage to ceramics born of fire and instinct, each of their stories speaks to something Home Centre has always stood for: that where we live should reflect who we are.
“There’s so much talent around us, quiet, brilliant work that doesn’t always get the audience it deserves. Made By Her is simply our way of giving it the spotlight, and giving our customers the chance to discover it too,” stated Arja Taaveniku, CEO, Home Centre.
Meet the makers
Safeya AlHebsi is the founder of a licensed Mubdia project specialising in handcrafted mosaic art inspired by nature, geometry and fine arts.
Naila Alremeithi is the founder of Soapbar, specialising in handmade soaps, skincare and body care products crafted using high-quality ingredients and close attention to detail.
Huda Alraisi is an Emirati ceramic artist who uses clay to explore the balance between heritage and contemporary expression.
Aisha Alkhyeli creates handcrafted artworks inspired by nature, texture and emotion. Each piece is thoughtfully designed to bring warmth, beauty and a touch of individuality into the home.
Mona Alqubaisi is a crochet portrait artist whose work spans wall art, bags and accessories, turning crochet into detailed, expressive pieces for the home and beyond.
Mouza Al Kaabi is the UAE’s youngest Emirati artist, known for her paintings and as the founder of Charms Asap and AVS UAE.
“‘Made By Her, alongside initiatives like Collective and our local designer collaborations, is our way of paying tribute to that, bringing Emirati creativity into the stores our customers walk through every day,” commented Siddarth Sivaprakash, Head of Marketing & Brand, Home Centre.
The campaign continues throughout August and September, with the founders’ work on display at participating Home Centre stores in Reem Mall, Abu Dhabi and Mirdif City Centre, Dubai, giving customers the chance to interact with and experience their work up close.
