Deloitte’s participation puts emphasis on the next phase of AI adoption
Deloitte Middle East returns to LEAP 2026, one of the world’s leading technology events, bringing the global technology ecosystem together in Riyadh for its fourth consecutive year, according to a corporate press statement.
Deloitte’s 2026 program will tackle a defining challenge for organizations across the Middle East: how to move AI beyond experimentation and scale it to deliver real enterprise value.
In 2026, the conversation around enterprise AI has moved from enabling adoption to implementing it at scale, with organizations increasingly focused on measurable value, operational resilience, and the confidence to deploy AI across the enterprise.
Enterprise report
This shift is underscored by the findings of Deloitte’s 2026 ‘State of AI in the Enterprise Report’, released earlier this year, which found that only 34% of organizations in the Middle East say they are using AI to deeply transform products, processes, or business models, while 37% remain focused on surface-level productivity improvements with minimal operational redesign.
“Organizations across the Middle East have moved quickly from exploring the potential of AI to testing it across thbusinesses. The challenge now is scale. At LEAP 2026, we will bring together clients, alliances, and our own specialists to explore what that looks like in practice,” concluded Mutasem Dajani, Chief Executive Officer, Deloitte Middle East.
