The company’s annual disclosure highlights global progress, and unveils its Value Plan 2030+
The report reflects the culmination of PMI’s 2025 Roadmap, outlining progress against the company’s ambitions set in 2020, and introduces its Value Plan 2030+, set to guide the company’s continued path to sustainable growth.
“We transform continuously because markets evolve, science advances, stakeholder expectations rise, and new opportunities emerge. This is who we are: a company perpetually in motion toward a better future, refusing to stand still even as we celebrate how far we have come,” affirmed Jacek Olczak, Group Chief Executive Officer.
Significant progress
Throughout 2025, PMI demonstrated significant progress globally across a range of areas, including sustainability initiatives, operational performance, and the continued expansion of its smoke-free product portfolio, while maintaining a focus on responsible business practices and stakeholder engagement.
“The Value Report 2025 report provides a comprehensive and integrated view of PMI’s strategy, management, performance, and future outlook in relation to our most significant sustainability related topics,” asserted Andrzej Dabrowski, Vice President Middle East and North Africa, Philip Morris International.
PMI’s Value Report 2025 is complemented by Stories of Impact ‘Stories of Impact’ available on PMI.com, highlighting real-world examples of the company’s initiatives across different markets.
PMI achieved meaningful progress across both product and operational impact in 2025, as it closed its 2025 Roadmap.
Comparable indicators
PMI’s Business Transformation Metrics (BTMs) have provided stakeholders with clear, comparable indicators of our progress toward a smoke-free future. These metrics go beyond traditional reporting frameworks to capture aspects unique to PMI’s change of motion.
“Our plan identifies where our actions intersect most significantly with business imperatives, ensuring our initiatives drive tangible outcomes across various forms of capital, creating a strategy that is comprehensive yet focused, ambitious yet pragmatic, and deeply integrated into how we operate and grow. It also reflects our commitment to collaboration and engagement with a wide range of stakeholders to drive meaningful progress,” emphasized Jennifer Motles, Chief Sustainability Officer.
Beginning with the 2025 reporting cycle, the company renamed its annual disclosure from the ‘Integrated Report’ to the ‘Value Report’ to reflect its commitment to transparency, communicating how it creates, preserves, and enhances value over the short, medium, and long term.
