Deal to advance Industrial AI and asset management solutions
Data Hub Integrated Solutions (Moro Hub), a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (DEWA), has signed a strategic partnership agreement with IFS, the global leader in enterprise software for asset-intensive industries.
The MoU was signed during Moro Hub’s participation in the 28th edition of the Water, Energy, Technology and Environment Exhibition (WETEX) 2026.
Under the agreement, Moro Hub will act as a strategic partner for IFS solutions across Industrial AI, Asset Lifecycle Management (ALM) and Field Service Management (FSM), giving organisations in the utilities, transportation and government sectors access to advanced capabilities that accelerate digital transformation initiatives.
Software expertise
By bringing together IFS’s global enterprise software expertise with Moro Hub’s local digital infrastructure and trusted UAE market presence, the partnership enables organisations to access international innovation through a sovereign, locally relevant delivery model.
IFS solutions help organisations manage critical assets, streamline field operations and harness Industrial AI to transform how work is planned, executed and optimised across the enterprise.
“We continue to expand our partnerships with leading global companies to provide technologies and solutions that support sustainable digital transformation and help build organisations that are better prepared to meet future requirements,” said Mohammed Bin Sulaiman, CEO, Moro Hub.
“We look forward to building on this partnership to deliver meaningful impact for our customers and contribute to the UAE’s AI ambitions,” said Rahul Misra, Senior Vice President and Managing Director, IFS Middle East and Africa.
