Top regional distributor sees growth in Africa and East Asia in the first four months of 2019
Dubai-headquartered Worldwide Distribution Centre (WDC) has announced that its gross revenue figure has increased by 20% between January and April 2019.
WDC is one of the largest FMCG retail and wholesale distribution companies in the Middle East, specialising in supplying hair and body care products, perfumeries, soap and baby care items. The company supplies thousands of international, local and multicultural brands to retailers across the Middle East, Africa, East Asia and the CIS countries.
The increase in revenue in the first four months of this year can be attributed to the company’s strategic expansion across Africa and East Asia, capitalising on the fast-growing personal care markets in both regions.
Dubbed the next consumer hotspot, sub-Saharan Africa is witnessing the second fastest economic growth after Asia-Pacific. A rising middle class and increased urbanisation in counties such as South Africa, Nigeria and Kenya is fueling the growth of the personal care market.
“We have been the leading supplier of local and multicultural brands to retailers in Africa for a number of years and we have seen steadily growing our network across the continent over the past 18 months,” affirmed Khamid Ismatullaev, Founder and CEO, Worldwide Distribution Centre.
The company has been operating in the Emirates for almost 20 years. WDC has also been exploring new markets across East Asia including China, Japan, South Korea and Mongolia in recent years. The company has also taken rapid strides in South East Asia and in China following the growth of the middle class both in numbers and value.
“There are a lot of exciting innovations being developed in East Asia, particularly in Japan and South Korea, which are now becoming mainstream in other parts of the world,” concluded Ismatullaev.
