Uber doubles down on commitment to empower women in Saudi Arabia

Collaboration with Alnahda Society to empower women in mobility

As Saudi Arabia celebrates seven years since the historic decision that allowed women to drive, Uber has announced the upcoming launch of its new ‘Women Drivers’ product, designed to give women riders the option to be matched exclusively with women drivers.

The feature builds on Uber’s commitment to empowering women through mobility and flexible economic opportunities, according to a press statement.

The ‘Women Drivers’ product allows women riders to book rides exclusively with women drivers via the Uber app, expanding economic opportunities for Saudi women while enhancing rider choice.

Here’s how the product works:

On-demand-The Women Drivers product allows women riders to be matched with Women Drivers.

Reserve-For women riders looking for added structure and planning, they can reserve a ride with a women driver up to 30 minutes in advance through the Uber Reserve feature.

“The launch of the ‘Women Drivers’ product reflects our commitment to empowering women and supporting their mobility and economic independence,” stated Youssef Abouseif, GM, Uber-Saudi Arabia.

Empowering Saudi women

Uber has announced its partnership with Alnahda Society, a leading non-profit organization established in 1962 with a mission to empower women both economically and socially.

This effort builds on Uber’s previous collaboration with Alnahda through the Masaruky (my path) initiative, which supported thousands of women in joining the workforce by helping them learn to drive and obtain a driver’s license.