Firestone kicks off 125th Anniversary celebrations

Company honors legacy and pioneering spirit with year-long commemoration

Bridgestone Americas (Bridgestone) has announced a year-long celebration to commemorate the 125^th anniversary of its iconic Firestone brand. Marking more than a century as a leader in the tire industry in performance, dependability and value, Firestone is honoring the milestone through a series of new product launches, experiences and celebrations through August 2026.

“Founder Harvey S. Firestone was a pioneer whose life, legacy and commitment to customers remain engrained in our DNA today,” stated Scott Damon, Chief Executive Officer, Bridgestone West and Group President, Bridgestone Americas.

“We continuously strive to innovate—improving our customers’ lives with our products, services and solutions—and adapt to the evolving needs of tomorrow,” he added.

Commitment

The year of commemoration will showcase Firestone’s unwavering commitment to delivering trusted products and solutions consumers can count on, along with its deep-rooted heritage and vision for the future of mobility.

Vagabonds expeditions

To kick off its 125^th anniversary, Firestone hosted storytellers on a curated off-road drive program through the remote terrains of Bighorn National Forest in Wyoming.

As one of the US states with the lowest population densities, Wyoming evokes the spirit of Harvey’s early 1900s ‘Vagabonds’ journeys through sparsely populated landscapes with Thomas Edison, Henry Ford and John Burroughs.

Launches

Firestone will introduce a range of new products designed to continue pushing the boundaries of performance and reliability. The brand plans to unveil multiple innovative tire solutions across the consumer replacement and commercial segments between late 2025 and 2026.

INDYCAR Racing

Firestone’s motorsports legacy dates back to nearly the same time as the founding of the brand, with its first win at the Indianapolis 500 in 1911. This year that legacy continues as part of Firestone’s 125^th anniversary celebrations throughout the 2026 NTT INDYCAR SERIES season.

After Harvey’s passing in 1938, the company continued its trajectory of growth by expanding globally, all the while continuing to improve the lives of everyday American drivers.

In 1988, Firestone merged with Bridgestone, solidifying its position as one of the world’s largest tire and rubber companies, a press communication concluded.