The partnership to introduce modern and efficient farming solutions for Syrian farmers
Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding, has recently signed a landmark distribution agreement with New Holland, a global leader in agricultural machinery and a brand of CNH.
The agreement was formalized between Maher Aboud, Group CEO, Ghassan Aboud Holding, and Vincent De Lassagne, EMEA Region, AME and CIS General Manager, New Holland, during a signing ceremony held in Warsaw, Poland.
This partnership marks Ghassan Aboud Automotive’s first entry into the agricultural machinery distribution in Syria, reflecting to the company’s commitment to supporting the modernization of farming and strengthening food security.
Through this agreement, Syrian farmers will have access to world-class tractors, harvesters, and agricultural equipment designed to meet the country’s evolving farming needs.
World class machinery
“Through this partnership, Syrian farmers can now look forward not only to world-class machinery but also to the strong aftersales support and commitment that Ghassan Aboud Automotive brings to every customer relationship,” stated Abboud.
The collaboration will leverage Ghassan Aboud Automotive’s strong local presence and distribution capabilities with New Holland’s globally recognized expertise in agricultural technology. Together, the companies aim to provide reliable, efficient, and accessible solutions that help Syrian farmers overcome challenges, maximize yields, and improve livelihoods.
“Our vision is to deliver sustainable and efficient machinery that empowers Syrian farmers, supports productivity, and contributes to the nation’s agricultural development and food security,” assured De Lassagne.
